Calling on you to discuss the joys of writing and the importance of creativity in our personal and business lives.

Tuesday, January 10, 2006

A super dose of creativity.

The game isn't always super. But the commercials usually are. At least the majority of them.

So, what are you waiting for? When this post was written, 85 percent of ABC's commercial time during the February 5th Super Bowl was already sold. Still wanna play? Just send me a check for $2.5 million. I'll see to it that your business gets its 30 seconds of air time during the world's premier sporting event. I'll also contact my favorite art director so we can begin to develop some creative concepts for your super spot (at an extra cost, BTW).

Actually, a Super Bowl spot is a decent buy. You'll reach about 80 million people. And they won't be passive viewers; they'll be absolutely, positively glued to their LCDs. And many of them will tune in primarily to watch the commercials, going to grab a snack when the game resumes.

I'll be one of those.

1 Comments:

Blogger The Full Cleveland said...

$2.5 million is a big bet, but it does have dividends. Look at the success GoDaddy.com has had as a result of one spot commercial during last year's Super Bowl.

4:45 PM

 

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